# Press coverage

For media inquiries, please reach out to [press@gusto.com](mailto:press@gusto.com).

## Notable coverage

### Bloomberg
###### Streamlining the Payrolls Process
[Visit here](https://www.bloomberg.com/news/videos/2024-12-17/streamlining-the-payrolls-process-video)

### Fast Company
###### Small business owners want action on healthcare costs
[Visit here](https://www.fastcompany.com/91231101/small-business-owners-want-action-on-healthcare-costs)

### TechCrunch
###### Gusto's head of technology says hiring an army of specialists is the wrong approach to AI
[Visit here](https://techcrunch.com/2024/10/20/gustos-head-of-technology-says-hiring-an-army-of-specialists-is-the-wrong-approach-to-ai/)

### TechCrunch
###### Why Gusto has stayed focused on serving small businesses
[Visit here](https://techcrunch.com/podcast/why-gusto-has-stayed-focused-on-serving-small-businesses/)

### Fast Company
###### Can AI improve one of the most expensive and boring parts of work?
[Visit here](https://www.fastcompany.com/91187921/can-ai-improve-one-of-the-most-expensive-and-boring-parts-of-work)

### Fortune
###### Gusto is cash flow positive – and it got there by sticking to mom-approved values
[Visit here](https://fortune.com/2024/05/10/gusto-cash-flow-positive-cofounders-mom-approved-values/)

## Notable coverage of Gusto Data and Insights

### Inc.
###### Women created half of new businesses registered in 2024, a milestone
[Visit here](https://www.inc.com/bruce-crumley/women-created-half-of-new-businesses-registered-in-2024-a-milestone/91171215)

### CNBC
###### AI is moving inside the operations, and behind the CEO desk, at America's small businesses
[Visit here](https://www.cnbc.com/2025/01/08/ai-is-inside-the-operations-and-behind-ceo-desk-at-small-businesses.html)

### CNN
###### No 401(k)? An alternative has helped US workers save more than $1.7B
[Visit here](https://www.cnn.com/2024/11/15/business/retirement-savings-auto-iras/index.html)

### The New York Times
###### Pandemic startups are thriving and helping fuel the economy
[Visit here](https://www.nytimes.com/2024/10/04/business/economy/pandemic-startups-small-business-economy.html)

## Awards

### Fast Company
###### Gusto named the #1 Most Innovative Company in human resources
[Visit here](https://www.fastcompany.com/91269597/human-resources-most-innovative-companies-2025)

### Forbes
###### Gusto named #17 on Forbes' Cloud 100 – its list of top private cloud companies
[Visit here](https://www.forbes.com/companies/gusto/?list=cloud100)

### PC Mag
###### Gusto named Editors' Choice for Best Payroll Services
[Visit here](https://www.pcmag.com/reviews/gusto)

### TechRepublic
###### Gusto named "best overall payroll software"
[Visit here](https://www.techrepublic.com/article/best-payroll-software/)

###### See more awards [here](https://gusto.com/about/awards-recognition).